• Sarah Robinson

The Most Important Question to Answer As You Start 2016


Why do you want to put time, effort and resources into building a Fiercely Loyal Community?

That’s it. That’s the question you must have a clear, specific answer for as you start this new year. It’s an easy question to blow off or to give a broad-brush answer. I know this because I’ve started my work with most of my clients by asking this question. I’m always astonished at the confused looks and ambiguous answers.

If you want your customers or clients or employees or team members to rally into a Fiercely Loyal community in 2016, you as the leader of this effort MUST know why. Because if you don’t, they certainly won’t and it’s hard to rally around ambiguity and confusion.

I know, I write about this “Why” thing a lot and it’s intentional. No strategy, no tactic, no model can be put to work to help Fierce Loyalty happen until this one question is answered. To help you get specific and clear on your answer, here are three questions to help you and your community leaders:

  1. What is one, specific and tangible positive outcome your organization will gain by having a Fiercely Loyal community (you can have more, but get one down as clearly and specifically as you can)?

  2. What is one, specific and tangible positive outcome your customers or clients or employees or team members will gain by being a part of a Fiercely Loyal community (you can have more, but get one down as clearly and specifically as you can)?

  3. When you are called on the carpet for the money/time/resources this brain-child of yours costing, what argument will you give for continuing? (This WILL happen. At least once. So have your case ready.)

So get to it. What is your “Why”? I’d love to hear your answers in the comments!