Fierce Loyalty – What’s In It For You?
Fierce Loyalty is about building and maintaining a community of rabid fans. Who wouldn’t want that, right? And yet surprisingly few organizations actually have them.
In my conversations with executives, leaders and authors I’ve found that the actual strategy for building a Fiercely Loyal community is shrouded in a bit of mystery. There are some fundamentals everyone knows about like building trust, maintaining transparency, fostering engagement, etc., but the actual methodology for making it all come together feels a bit like throwing spaghetti against the wall and seeing what sticks.
Not exactly a solid strategy.
The LIVE Interview is over but you can still catch all the great ideas and strategies by watching the replay. You’ll find that right here: https://new.livestream.com/yewb/fierceloyaltyinterview