• Sarah Robinson

Fierce Loyalty Weekly Web Roundup of Articles & Strategies 1/11/2013

My weekly round up of great stuff around the web to help you build and strengthen a Fiercely Loyal Brand Community:

Instagram is getting a ton of press these days because of changes in their image ownership policy. While some people are choosing to drop out, others are still using Instagram to build incredible Brand Communities. If you want the inside skinny on how to make this happen for your brand, check out this article from my uber-smart friend Aaron Lee: http://www.istrategyconference.com/blog/?category=Social-Media&title=8-Ways-to-Grow-an-Instagram-Community&pid=871

Loyalty Lessons from Mickey Mouse. Disney is masterful at the art of consumer experience. They are taking that mastery to a new level and wrapping it up with a Loyalty bow with their soon-to-be-online My Magic+ Loyalty bracelet. These bracelets will allow Disney to completely customize and enhance the experience of each and every park visitor, which will encourage them to stay longer and spend more money. Read more about My Magic+ here: http://www.nytimes.com/2013/01/07/business/media/at-disney-parks-a-bracelet-meant-to-build-loyalty-and-sales.html

Truvia’s Kick Butt Facebook Contest is one to comb through and takes notes on. The campaign, called “Turn The Town Truvia” asked Facebook Fans to submit places they’d like to see Truvia. Everyone who submitted a nomination was entered to win. The real kicker for this contest is that Truvia took live action on these nominations, sending out Truvia Welcome Kits to locations who received multiple nominations. The stats? Facebook fans grew by 25%, to just under 105,000, the company gained 35,000 leads, and a bunch of other cool stuff you can read about here: http://therealtimereport.com/2012/12/19/facebook-contest-truvia-asks-fans-to-drive-business-development/

Building Internal Community is just as critical in today’s market and building an external community. Holding on to the talent you have and creating a happy place to work saves infinite time and money. It also produces the best most creative work. I love this “Lunch Roulette”  idea from Boehringer Ingelheim profiled in the Harvard Business Review design to bridge that seemingly insurmountable interdepartmental divides that plague many companies. You can read how they did it and what the impact is right here: http://blogs.hbr.org/hbr/hewlett/2013/01/a_new_way_to_network_inside_yo.html

These articles and ideas should keep you busy for the next week or so. 🙂 I’m always on the lookout for great material to share in the Weekly Roundup. If run across one or write one, send it to me on Twitter. I’m @SarahRobinson.