• Sarah Robinson

Fierce Loyalty Web Roundup January 10, 2014

Creating customer and client loyalty is a topic that just keeps getting hotter. Part of my job is staying on top of those companies who are doing a really fantastic job at it so I can learn from them and share that knowledge with my own clients. This week, I’ve come across three really great stories and I’d like to share them with you so that you, too, can learn from what they are doing out there in the world.

Essie

The founder of this iconic nail polish brand share her secret to building loyalty in a 1:30 video. It incorporates consistency, story telling, trust – all hallmarks of a Fierce Loyalty brand.

http://www.inc.com/essie-weingarten/to-create-loyal-customers.html

Ford Motor Company

Ford keeps asking the question “Do you love your Ford Dealer? Really, really love your Ford Dealer?” This article lays out their strategy for making sure the answer to that question is a resounding “YES!”

http://loyalty360.org/resources/article/ford-motor-company-targets-customer-loyalty-and-advocacy-a-loyalty-360-inte

Local Motors

I caught a story about Local Motors on Bloomberg and instantly became fascinated with how they do what they do. In fact, I’ll be writing a full-blown Fierce Loyalty Case Study about them in the near future. In the meantime, read more on a car company that is completely built around the idea of a Fiercely Loyal Community.

http://localmotors.com