Fierce Loyalty Roundup – Week of 3/21
I’m taking a break from my Building a Fiercely Loyal and Engaged Internal Culture series to bring you a Fierce Loyalty Roundup. These are articles, companies and strategies that I’m looking at right now because they embody Fierce Loyalty. I’m learning a lot from them, and I know you will, too.
Dichter Pharmacy – A Pharmacy Provides Salves for a Community’s Spirits This article from the New York Times has been open on my laptop for a week. I keep re-reading it because there is so much to glean from Manny Rameriz and his vision for what his small, independent pharmacy can be for his community. Think your company is too small or unimportant to build a fiercely loyal community? You won’t after you read this.
How to Build Extraordinary Trust in an Online Community How have Uber, AirBnB and other online disruptors built trust in an online space that has teemed with “buyer beware” in the past? This article will break it down for you, tactic by tactic. The bonus? You’ll learn how all of this plays into the must-have liquidity of any rapidly growing startup.
How Chipotle transformed itself by upending its approach to management Lately, I’ve been talking about how to build a Fiercely Loyal and engaged internal organizational culture. When I ran across this article, I knew I’d found an incredible case study for how to do just that. Chipotle is an awesome company, we all know that. What I didn’t know was that they completely re-tooled how they manage and reward their employees, right down to the part-time tortilla makers. And it has transformed the profitability of the company.