• Sarah Robinson

Fierce Loyalty Roundup of Articles, Resources, Tips & Tricks 11/9/2012

My weekly roundup of the best articles, tips and resources for building a Fiercely Loyal Community.

Pinterest Introduces “Secret Boards” – http://www.Pinterest.com

Secret Boards are a great way to share content with people you want to draw closer to you. Being invited to a secret board will make fans, followers, etc. feel special and a “part of”. If you’ve got a group of brand ambassadors, use secret boards to give them the inside scoop on upcoming campaigns.

Private Social Networks: 3 Tips for Avoiding Serious Implementation Delays http://t.co/ZelNHTOm 

If you are relying soley on public social media channels to build your community, your giving away a ton of control. Build your own. And read this article before you start so you don’t get hung up in the process.

12 Most Basic Elements For Building A Community Around Your Brand http://t.co/5kvlawd7

Starting from scratch? Here’s a great list to get going.

Tweet chat summary on “Developing Fiercely Loyal Communities” http://t.co/I0plGRoH 

I did a #CommBuild tweetchat with the uber-smart and very fun Debra Askanase (@AskDebra). This is the summary of that chat using Storify.


5 ways to Not Run Your Online Community Like a Dictator http://www.ragan.com/Main/Articles/45772.aspx This post I wrote has traveled a lot over the past several weeks. This week, the fantastic PR blog, Ragan.com picked it up.

If you have an article, tip, resource or strategy that I need to know about, be sure to connect with me on Twitter or Facebook and let me know about it. I love featuring other people’s stuff!