A Great Community Building Recap Movie
I had the privilege of hosting and speaking for an event in Amsterdam earlier this month that was completely focused on building loyal brand communities. C-suite executives from across Europe attended Engage, sponsored by m-wise. The crowd was hungry and the content did not disappoint. I learned so much from my colleagues who took to the stage.
Below is the recap movie that m-wise put together. While there is a bit of shameless self-promotion for me in it, it is also a fantastic example of using a recap movie to 1) solidify the stellar experience of the event itself for the people who attended it (and who were, as I told them in my presentation, a pop-up community while they were at the event) and 2) to start building excitement and word-of-mouth marketing for the 2016 event. It’s just over 2 minutes, so take a quick break and watch it now.
P.S. Want to learn what I taught this international audience? I’m hosting a rare public workshop in Washington, DC on November 24. Grab your seat here: