Leaders who can build Fierce Loyalty.

Leaders who can engage Fierce Loyalty.

Leaders who can inspire Fierce Loyalty.

These are the leaders everyone is looking for. 


Here are the challenges facing many organizations and their leaders today:


  • According to Leadership IQ, only 20% of people strongly trust their top management. 36% moderately trust their executives, while the remaining 44% range from not trusting to strongly distrusting.

  • According to a recent University of Michigan study, consumers actively engaged in a brand community spend 19% more than consumers who aren't.

  • According to Gallup research, lost productivity due to employee disengagement costs more than $450 billion in the U.S. annually.

If you're here, these statistics are probably not a surprise to you and you're asking yourself questions like:

  • Why can't we be more like Starbucks or LuLuLemon or Apple? People line up every day to give them their money.

  • Why is our productivity decreasing? We keep hiring more people and getting less done.

  • What does it take to hold on to our talented people these days? We offer the same salaries as our top competitors and we still keep losing people.

  • How do I manage all the distractions and demands on my time so that I can lead effectively? I can't get 10 minutes to focus on my most important priorities.

  • What kind of leader do I need to be to get people to focus, engage and get excited about our organization? I feel like my efforts don't have the big impact I want them to.

The list goes on and on. 

In order to have customers who stay loyal, team members who give you their best work, and a 360 degree brand culture that stands out from the pack, loyalty must be at the heart of everything you do.  However, the days of demanding loyalty are long gone. Loyalty, especially fierce loyalty, is something that you build, engage, lead and inspire every single day. Organizations that master this are the organizations that will not only survive in today's tumultuous economy, but thrive in it.

An organization's culture is built on the behaviors and attitudes that everyone knows (rather than what everyone says) leaders model, reward, encourage and ignore every single day. No amount of team-building, culture initiatives, or definitive claims of great culture can change that. So my question to you is: What behaviors and attitudes do your customers and your team members know that you model, reward, encourage and ignore?

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Hi, I'm Sarah Robinson. I've spent the past twenty-five years working with organizations as a strategist and professional problem-solver. Helping my clients master the skills of building, engaging, leading and inspiring a 360 degree culture of Fierce Loyalty is my passion.


From tiny cubicles in start-up non-profits to the training rooms of some of the world's largest corporations, I help my clients find practical, actionable, results-driven solutions to some of their largest problems. I've worked with sales organizations, manufacturing organizations, tech organizations, purpose-driven organizations and beyond. I've been in the trenches building external and internal Fiercely Loyal communities that increase profit, reduce attrition and foster remarkable brand reputations. 


These engaged communities require engaged, transformational leadership. I work side-by-side with organization leaders, helping them master the foundational skills they need to create, lead and inspire Fierce Loyalty, at home, at work, in their communities and in the world.

 I deliver keynotes and workshops on topics focused on internal and external customer culture, talent retention, customer service, and leadership. I also work directly with clients with custom-tailored consulting engagements. 

In addition to my business experience, I've trained at the National Shakespeare Theatre in Washington DC and the world-famous Shakespeare & Co in Great Barrington, MA.  I use this training not only as a speaker, workshop leader, and emcee, but also as a background for understanding and improving communication, group dynamics and leadership. (Yes, Shakespeare was a genius at that, too.). 

I live in Birmingham, Alabama with my two sons and my two BIG dogs, love photography and travel,, drink absurd amounts of coffee and am Fiercely Loyal to The Crimson Tide. 

I've been a regular guest expert at MSNBC and am ranked by both Forbes and Dun and Bradstreet as a top Twitter expert on entrepreneurship and small business. I'm also a featured business expert at Inc.com, Entrepreneur.com, AOL.com, AmEx Open, The International Business Women's Conference, Vocus, Aileron, The DEX Entrepreneur’s Summit, LOHAS and Social Media Marketing World, and The National Press Club.

Whew! Now that you know all about me, let's turn the lens back on you.

You want to build Fierce Loyalty.

You want to engage Fierce Loyalty.

You want to lead Fierce Loyalty.

You want to INSPIRE Fierce Loyalty.

If you're ready, I'm ready!

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